That’s how Dr Dhwani Shah filtered
When our team was taking feedback from the doctor’s regarding the problems they were facing, they encountered a interesting story. Dr. Dhwani Shah, a consulting Dermatologist was dealing with patients having dermatitis, also known as eczema, is a group of diseases that results in inflammation of the skin. She used to give them the usual medication, some steroid creams and moisturizers. But the existing products were less effective. Few days back, a brilliant homeopathic medicine was bought in the market. It had a better effect and the patients who were prescribed had early and speedy recovery from dermatitis. She wanted to inform all her patients about the more effective medicine in the market. But the point is - how is it possible that the SMS was only sent to the patients suffering from Dermatitis?
She created a SMS campaign and send the details to patients about the ayurvedic medicine with little effort.All Dr Dhwani had to do was that whenever a patient was diagnosed with Dermatitis, she added them in the Dermatitis tag. This made it very easy for her to communicate with them. Otherwise it is a very difficult task if not impossible to inform each and every patient.
Our analytics team tried to find out the success of the campaign that was conducted by her. It turned out that almost 60% patients who had received the message from Dr Dhwani, reached to the nearest chemists to get the medicines and most of them told her about the speedy recovery that occurred. It was not only because of the great medicine, but also the SMS campaign that the patients were happy.
There are certain medicines that are prescribed even though they are less effective because they are the only possible alternative. Whenever there is a new alternative which is more effective and causes speedy recovery, there is no tool by which doctors can inform a particular group of patients.
Main Motto of KiViHealth is to make it easy for doctors to manage their practise and improve their engagement with patients. The SMS Campaign feature allows doctors to connect with patients easily and inform them about the latest improvements in the medicines. Also, they can send personalized messages expressing their gratitude towards patients wishing them on their birthdays as well as on other festivals.